Apple introduces new M3 chip family

Apple unveiled its latest lineup of Macs, including the M3, M3 Pro, and M3 Max, along with the new MacBook Pro, during an online event. Since transitioning from Intel to its custom-designed chips in 2020, Apple’s Mac business has surged, nearly doubling its market share to around 11 percent. According to Johny Srouji, Apple’s chip chief, the key highlight of these new releases is the significant improvement in the GPU.  Apple’s custom chips, based on Arm Holdings technology, have notably enhanced Mac performance and battery life compared to Windows-based machines.

This move has prompted Qualcomm to intensify its efforts in producing Arm-based chips for Windows. In terms of revenue, the Mac business reached $40.18 billion in fiscal 2022, accounting for about 11 percent of Apple’s total revenue. While this marked a 14 percent increase from the previous year, sales have experienced a slowdown in line with the broader post-pandemic trends in the PC industry. Analysts anticipate that the M3 chips will be manufactured using three-nanometer technology at Taiwan Semiconductor Manufacturing Co., the same tech used for the top-end iPhone 15 models.

Source – CGTN