03 December 2019
The Myanmar Car of the Year Award event was held at the promotion area in Junction Square on November 27th where the best and the most popular imported cars for the year were awarded. The event was organized by Drive Media Myanmar which is a media platform covering the latest cars and trends. Like the international auto contests, the panel of judges included local and international auto experts as well as auto journalists.
The registration for the competition, and the test drives kicked off since October. And the assessments have been collected since then. For more on the primary purposes, U Kyaw Kyaw Min tells us more. He is part of organizing team as well as a judge for the competition. ‘We have come up with three primary purposes. The first one is to promote for brand new auto market. The next is for the market expansion of left-hand drive cars as there are more and more production around the world. The study and tests also show left-hand drive cars are much better for road safety. And we also hope the market for those cars will expand here. The last thing we aim for is to improve writing specializations. And here we have less attempts to do so. And we also want to develop auto journalism in the country. With these purposes, we host the event’.
Twelve motor companies registered for Myanmar Car of the Year with different kinds of 43 cars. The criteria include robustness, safety and security, design, ease of maintenance, reasonable price and assurance.
He continued, ‘Out of 43 cars, we have to work out for 15 kinds of awards with 12 categories. Three of them are Jury’s Choice Awards. And the next award is People’s Choice Award which is the most popular car award. Drive Media set up voting for it. The next is Brand of the Year award. That award goes to the most successful brands, from evaluating the people preferences, market share and the success’.
Here are some of the amazing 15 awards. The Best Family Sedan award went to Chevrolet Malibu, Hyundai Tucson got the Best Small Family SUV award, and the Best Medium-Sized Family SUV award went to KIA Sorento, Nissan Terra got the Best Large-Sized Family SUV award and the Best Family MPV award, Mitsubishi Xpander 25900. Range Rover Velar received the Best Luxury SUV award, and then the Best Pickup award to Ford Ranger Raptor, Borgward BX5 36900 got Jury’s Choice award. And Toyota Camry received People’s Choice award and Toyota became the Brand of the Year.
Mr. BURAK DEMIRTAS, Managing Director of Capital Automotive Ltd also said, “In terms of marketing, last year we got 3 awards, two with Jaguar Land Rover and one with Ford. The prizes have quite positives, I can say, because the range of your marketing activities, you have to focus on your works and achievement and the people and the consumers in the industry. It’s not mature market, just the emerging market. The people are really happy when they see your awards, they are having or feeling more confident with the brand. Actually we haven’t grab brands, to be honest, everybody knows in this world. But branding sees something like tangible like a word with there are having some quite nice and possibly in proud of with this.’’
Myanmar car of the Year event has been held since 2017 and this year is the third time they organized.