【 International News 】 "Beijing 2022 Winter Olympics Cultural Global Tour" theme activity launched

29 January 2021

The launching ceremony of the theme activity of "Beijing 2022 Winter Olympic Culture Global Tour" was held at the Beijing Winter Olympics and Paralympics Exhibition Center on January 28. The official launch of the theme event "Beijing 2022 Winter Olympic Culture Global Tour" was jointly announced by the Beijing Winter Olympics Organizing Committee and the Ministry of Culture and Tourism.

The theme activities of "Beijing 2022 Winter Olympic Culture Global Tour" will be launched by using the Chinese Cultural Center in Paris, the Chinese Cultural Center in Berlin, the Chinese Cultural Center in Athens, the Chinese Cultural Center in The Hague, the Chinese Cultural Center in Tokyo, the Chinese Cultural Center in Seoul, the Chinese Tourist Office in Zurich, respectively. The platforms such as overseas Chinese cultural centers and overseas tourist offices have already established "Window of Winter Olympics" and launched "Winter Olympics on the Cloud" projects in various forms, including Toronto, Canada, Sydney, Australia, St. Petersburg, Russia, Istanbul, Turkey, etc. A total of 54 cities in 3 countries carried out publicity activities in stages to introduce the progress of the preparations for the Beijing 2022 Winter Olympics and Paralympics. The theme activity of "Beijing 2022 Winter Olympic Culture Global Tour" will last from January 2021 to June 2022. It will comprehensively showcase the construction of Winter Olympic venues, sustainable development, cultural exchanges and other characteristics and highlights, and promote Chinese ice and snow culture, Great Wall culture, International spread of Spring Festival culture as well.